A change in branding and the addition of new products to Ever Better Eating's line of all-natural and organic line of pizza products is launching the company to new competitive heights.
Rustic Crust, the company's brand name, is carried by 1,500 retailers across the country. "On a national basis, we're in 55 to 60 percent of natural food stores. We're just hitting the West now," says President Brad Sterl. Rustic Crust is also carried by Hannaford supermarkets and Shaw's supermarkets as well as national chains Whole Foods Market and Wild Oats. It is also doing test market promotions with retail giants BJ's and Costco.
The company's all-natural and organic products include shelfstable pizza crust, woodfired frozen pizzas, pizza kits and allnatural pizza sauce. It is introducing an organic pizza sauce in November and an organic pesto basil sauce this winter. This month, Rustic Crust is rolling out a new line of wheatfree/gluten-free pizza crust for consumers with a gluten intolerance "We think it will be one of our biggest items of the year," Sterl says.
Ever Better Eating developed new packaging for its pizza crusts that extends their shelf life without using chemicals or gas. Sterl is aiming to take on Boboli - the national leader in prepared pizza crusts. "Within three years, Boboli will consider us a competitor," he says.
Three-Year Growth Rate: 73%
Product/Service: Manufactures and distributes all-natural and organic pizza crusts and sauces
President: Brad Sterl
Founded: 1996
Headquarters: Pittsfield
Number of Employees: 30
Web Site: www.rusticcrust.com
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